First Principles Foundation crest First
Principles
Foundation

Books that teach kids the
fundamentals of entrepreneurship

The screen-free antidote to brain rot — the greatest ideas ever written, distilled into picture books small enough to hold.

screen‑free · no ads · no ideology · ages 3+

Your child is growing up inside a feed engineered never to let go — loud, endless, forgotten by morning.

So we built the opposite.

The world’s greatest books,
reborn for children.

We take the greatest books ever written — Adam Smith, Napoleon Hill, the ideas that built the modern world — and distill them into screen-free picture books for ages 3 and up. No brain rot. No ideology. No agenda. Just the fundamentals, told as a bedtime story.

Read it tonight.
Keep it forever.

The digital library

Every book, instantly, on any device. New titles every month. No ads, ever — parent-guided reading, not another feed.

Read one free
A printed First Principles picture book on a nightstand

Printed heirloom editions

Truly screen-free. Hardback keepsakes printed to last — the books they’ll pass to their own kids. The gift that isn’t another toy.

See the editions

the method

How a great book
becomes a children’s book.

01

A book that earned its place

I start with a book read for decades, often centuries — ideas that proved themselves long before I ever touched them.

02

Read like a grown‑up

I go through it chapter by chapter and pull out the one principle each chapter is really about.

03

Distilled into stories

Those principles become a small series of picture books. Adam Smith’s one book is becoming seven.

Trade the bedtime scroll
for a bedtime classic.

Ten quiet minutes before sleep — a real story, in your hands, the kind they’ll remember in twenty years. Start tonight; the first book is free.

Read one tonight — free
A cosy bedtime scene from a First Principles book

While other kids memorise jingles,
yours will understand how the world works.

Why people trade

That everyone ends up better off when each does what they do best.

Why money is a promise

That a coin is really trust — a favour you can hand to anyone.

Why courage compounds

That the brave, patient choice almost always pays the most.

the library

Every book, distilled from a great one.

Each one distilled from the books that built the modern world:

View the full library

Made with the first families — parents who wanted better than the feed.

We’re only just beginning. Be one of the first.

the screen-free kids’ book subscription

Every book, present and future.

One subscription unlocks the whole library — every book so far, and every one to come. We choose the next great book, so you’re not scrolling Amazon at 11pm.

monthly $9.99per month Cancel anytime. Start free
2 months free yearly $79per year Best value — and better for keeping them. Start free

25% of every subscription goes to the First Principles Education Fund — building schools in impoverished communities around the world.

The gift they’ll keep for life.

A printed heirloom set, or a year of the library — the present that isn’t another plastic toy, and won’t be forgotten by January.

A printed First Principles heirloom edition

Questions, answered.

What ages is it for?

Written for roughly 3 to 7 — short enough for a toddler’s attention, deep enough that the big kids (and you) get something too.

How many books, and how often?

The library grows every month. Your subscription unlocks everything — every book so far, and every new one as it lands.

Digital or print?

Both. Read instantly on any device, or order the printed hardback editions to keep and pass down.

Is it really screen-free?

The printed books are, completely. The digital library is parent-guided reading — no autoplay, no ads, no algorithm, no rabbit holes.

Any religious or political agenda?

None. We strip the ideology out and keep the timeless principle. No agenda — just the fundamentals that have always been true.

Can I cancel anytime?

Anytime, in a click. No guilt, no phone call, no “are you sure” maze.

There are no new fundamentals.
There are just new ways of telling them.

Our mission is to instil in young kids the virtues of personal mastery, high performance, leadership, bravery, independent thinking and outstanding productivity through timeless principles that built the world’s greatest civilisations